Is your sales process automation ready?

Start with your most profitable customers to understand why you are successful there. Then, identify the key roles to develop your personas around. 

Start with understanding how your current customers make purchasing decisions. Learn factors like where they research information, what media they prefer it in and what criteria must be met to gain purchasing approval. 

Clearly identify your sales cycle to outline the steps required within your organization to collect data, develop solutions and create proposals that will close deals.